Coming Q3 2026 · First pilot clinic Milan

SegretarIA,
the AI voice
receptionist for Italian dental clinics.

Sofia answers inbound phone calls in Italian, understands patient intent, checks clinic availability, books appointments into Google Calendar, and routes sensitive cases to human staff.

ElevenLabs Grants SegretarIA is an ElevenLabs Startup Grants recipient.
See pilot plan Contact founders
Live call · Studio Pilota Test
Prototype
Sofia
Buongiorno, sono Sofia, l'assistente vocale dello studio. Come posso aiutarla?
Patient
Vorrei prenotare una pulizia dei denti giovedi mattina.
Sofia
Giovedi mattina abbiamo disponibilita alle 9, alle 10 e alle 11. Quale orario preferisce?
Google Calendar
Pulizia dentale · Giovedi 10:00
Booked
Why this wedge

Italian clinics still lose revenue through missed calls and overloaded front desks.

The first buyer is the clinic owner or manager who knows every missed call can become a lost patient. SegretarIA starts with a narrow workflow: answer, qualify, book, confirm, and hand off when human judgment is needed.

24/7

Inbound call coverage when staff are busy, closed, or with patients.

20

Target real appointments booked in one pilot week without human intervention.

€49+

Minimum paid pilot month before expanding to standard clinic pricing.

Milan

First launch market, then Lombardia, Lazio, aesthetics and local services.

One workflow first

A receptionist flow clinics can understand in one minute.

01

Answer naturally

Sofia greets callers in Italian, uses the formal Lei, and discloses that the call is handled by an AI assistant.

02

Understand intent

New booking, cancellation, reschedule, opening hours, service questions, emergency or request for a human.

03

Check availability

Sofia reads the clinic's Google Calendar and proposes real slots based on clinic hours and configured services.

04

Book or hand off

Confirmed appointments are written to Calendar; complex or sensitive cases are routed to staff.

Product surface

The clinic configures Sofia from a simple web dashboard.

The clinic remains the source of truth. Owners configure services, opening hours, phone routing, Google Calendar, and the knowledge Sofia uses during calls.

✓
Clinic information, services, hours and custom instructions managed in one place.
✓
Google Calendar OAuth for availability checks and appointment creation.
✓
Call history, transcripts and booked appointments visible to the owner.
✓
A/B testing between OpenAI Realtime and ElevenLabs to compare voice quality and reliability.
SegretarIA dashboard Calendar connected

Today

8

Handled calls

PuliziaBooked
Dolore acutoHuman
OrariInfo

Next available slots

Giovedi 09:0030 min
Giovedi 10:0030 min
Giovedi 11:0030 min
Venerdi 15:0060 min
Pilot objective

The next proof is one real Milan dental clinic.

SegretarIA is currently in prototype validation. The MVP is considered successful when a real clinic uses Sofia in production, gets at least 20 real appointments booked in one week, and pays for the pilot month.

First customer

A Milan dental clinic with meaningful inbound call volume and a manager willing to test AI-assisted reception.

Technical baseline

Twilio phone calls, Google Calendar booking, OpenAI Realtime voice flow, dashboard visibility and ElevenLabs A/B voice testing.

Commercial test

Paid pilot at €49+ for the first month, then €99-149/month if appointment volume and reliability justify expansion.

Contact founders Back to Gaja Ventures